First Two My Fit Foods' Stores Open in California; Santa Monica Unit Coming Soon

By Zaki musthofa at 19.04

My Fit Foods, Hermosa Beach, California. [Photo credit: Fresh & Easy Buzz, February 28, 2012.] Storefront photo here.

Texas-based fresh-prepared foods retailer My Fit Foods has opened its first two stores in California, at 1005 Pacific Coast Highway in Hermosa Beach and 2543-G Pacific Coast Highway in Torrance.

The Hermosa Beach store (pictured at top) opened Monday, February 27. The unit in Torrance, located right next to a Trader Joe's grocery market (three photos below), opened today.

Grand opening events for both stores were held today.

The top photo of the three above is the storefront of the Torrance My Fit Foods' store. The next two photos show its close proximity to the Trader Joe's market. My Fit Foods' side/second entrance in the photo above is immediatly next to the Trader Joe's store. [Photo credit: Fresh & Easy Buzz, February 19, 2012.]

My Fit Foods originally planned to open both Southern California stores Friday, February 24 but delayed the openings until this week.

[Photo credit, Fresh & Easy Buzz, February 28, 2012.]

As we've previously reported, My Fit Foods plans to open additional stores in California this year and beyond.

The next store set to open is at Wilshire and Barrington (11701 Wilshire Boulevard #7) in Santa Monica, as noted in the brochure pictured above, which was available today at the Hermosa Beach store. That store is slated to open in a couple months.

Above: Inside the My Fit Foods store in Torrance, before it opened today. The fresh-prepared foods are stocked in the refrigerated display cases above by day-part - breakfast, lunch, dinner. See the vertical listenings on the case doors. Below: The focus is on takeout, but the Torrance My Fit Foods store also includes eating in at tables and the counter pictured. [Photo credit: Fresh & Easy Buzz, February 19, 2012.]

[Photo credit: Fresh & Easy Buzz, February 19, 2012.]

The stores offer fresh, pre-packaged refrigerated meals, side-dishes, snacks and deserts in buildings ranging from about 1,100-to-1,800 square-feet.

In Southern California, the fresh-prepared food iterms, like the pre-packaged Tenderloin Roasted Vegetable Dinner below, are made in a kitchen inside the My Fit Foods store in Hermosa Beach, which is larger than the unit in Torrance.

The stick figure graphic on the package is an icon of  founder Mario Mendias. It indicates a meal is a customer favorite. [Photo credit: Fresh & Easy Buzz, February 28, 2012.]

The fresh-prepared foods are transported from the Hermosa Beach unit to the Torrance store in the van pictured below. The Torrance store doesn't have a kitchen.

[Photo credit: Fresh & Easy Buzz, February 19, 2012.]

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