For each bottle of wine sold, the grocer is donating $1 to Azalea Charities' "Aid For Wounded Warriors" program, which helps U.S. soldiers who've been wounded or injured in Afghanistan and Iraq.
The wine is being introduced in Tesco's 175 Fresh & Easy stores in California, Arizona and Nevada this week and is priced at $5.99 bottle, $1 of which goes to the fund to aid the wounded warriors.
The non-profit group assists soldiers who've been wounded or injured in Afghanistan and Iraq in variety of ways.
For example, the all-volunteer organization purchases specific items weekly for the wounded warriors, at the request of U.S. Military and Veterans Administration Medical Centers and Fisher House rehabilitation facilities throughout the country. Many of the items bought are things not provided to the men and women as part of their military and veterans' medical care.
The Azalea Charities' project, which is based in Northern Virginia near the nation's capital, also provides financial support to the CrisisLink Program, which is a telephone hot line for the wounded warriors and their families.
You can learn more about Azalea Charities' "Aid for Wounded Warriors" program here. There's also a link at the page that can be used to make an online donation.
We're approaching Memorial Day weekend, which includes cookouts and picnics but is really about honoring those who've made the ultimate sacrifice for their county.
We honor their families as well on Memorial Day, along with all those still living who've served.
And among those who've served and are still living, as a people and country we owe more to them than we're currently giving, particularly those wounded warriors who seldom if ever complain - in fact many want to get back to Afghanistan or Iraq and rejoin the brothers and sisters they left there - and define the term the "American Spirit."
We invite those of you reading this to join us in making a donation this week to whatever organization helping wounded warriors or veterans you choose.
For example, along with Azalea Charities' wounded warrior assistance program, there's the "Wounded Warrior Project," which offers a myriad of programs and services to aid wounded warriors and their families, as you can learn about at the group's website here.
Most of us can afford to donate $10, $20 or more to programs helping those who've served and were wounded or injured doing so.
There's no better time to help than now, a few days before Memorial Day.
If you don't think you can afford a small donation, look at it this way - just spend $10 or so less at the grocery store (sorry grocers) while stocking up for your backyard cookouts and Memorial Day picnics this weekend. Then donate that $10 or so to one of the two wounded warrior assistance programs mentioned in this story, or to any other organization assisting active duty soldiers or veterans.
Take our word for it, in the grand scheme of things doing so will make you feel even better than having that extra beer or two, second hamburger or hot dog and extra serving of dessert this weekend will.
And with the money you saved buying (and eating) a little bit less at the grocery store for your weekend party, you'll have enough to donate whatever amount you can afford to help those Americans who should be on our minds and in our thoughts not only on Memorial Day but throughout the year.
